Intelafy Your Data
Intelafy opens addressable audiences you’ve never been able to reach and provides deep understanding about them.
What we offer
Solutions
Integrate all data sources into “The Intelafy”
(a Self-learning, marketing brain) – teach it all you know (I.e., customer data, demographics, transactions, surveys, campaign history)
Ask “The Intelafy” questions about your customers that a database cannot answer
Create nuanced audiences
– on demand from the personalized Intelafy knowledge base
Customer-centric retention and upsell strategies
Amplify value from internal analytics team
– Analysts spend more time using information to make decisions and less time converting data into information.
About "The Intelafy"
Asymmetric Scale
– Building an artificially intelligent marketing brain scales more than building a database and more than building models.
Intelafy completes each user profile
– gaps in information in a database are filled in probabilistically in the Intelafy. It always outputs 100% coverage data
Remarkable precision and differentiation
– creates and outputs distinct values, rather than segments or ranks
Privacy compliant
– no PII required. Each client and partner instance is a distinct walled-garden
FCRA (Reg-B) compliant
– the entire platform can be customized to comply with each bank’s definitions
Intelafy AI Walled Gardens
Intelafy builds you a personalized marketing brain, integrating your data (and partner data) into a constantly learning and evolving environment.
Remarkably, we can
extend this knowledge to prospects and boost your marketing effectiveness nationwide or globally.
Prospect with nuance, accuracy and less effort
Customer-centric marketing
to reduce churn, upsell, discover each customer's price sensitivity, brand loyalty, and channel preference
Compete profiles
- 100% coverage on all data elements, and no requirement they be stored in a database or have PII
About Intelafy 
Intelafy is a real AI
- so much more than a collection of models. It learns from new data and updates what it knows about each person. It understands context from different points of view, such as that of a client. Remarkably, it contains more information than the databases that feed it.
Intelafy fulfills the promise of personalized, customer-centric marketing. This frees data scientists to spend less time building models and more time collaborating with the Intelafy to work on pricing and offer strategy, retention strategy, campaign strategy, forecasting, competitive analysis, and other kinds of business intelligence.
Founded by Craig Tomarkin and Robert Purdom, who separately are responsible for some of the industries most innovative marketing data products, and now have combined their strengths to build an actual marketing brain.
