The usual approach answers your first request with a project. Intelafy answers it with a sentence, and the next three the same way. Build and test fifty audience ideas in a single afternoon, and walk into the pitch with one file that is the list, the media plan, and the creative brief.
The strategic idea lands Tuesday morning. The audience to prove it lands three weeks later, after someone labels the data, builds and checks a model, and finds a window to launch it. By then the pitch is over.
Label the data, build a model, check it, launch it, watch it. Every new angle is a project.
Vendors hand you a targeting list. The reasons people buy, the best channels, and the creative angle live in three other decks.
Rebuilding the model mid-campaign reshuffles who's in and who's out, and your measurement goes with it.
Every person in the file carries comparable scores for behavior, motivation, best channel, and creative angle, all on the same 0-to-1 scale. One deliverable replaces the segment study, the outside data add-on, and the separate media and creative plans.
A seven-word request produced a full category strategy in about an hour. Nobody wrote code, and no model was trained.
The definition centers on how recently people bought, and the engine sizes the audience at 28.4% of the file.
Everyday Family Buyers 14.2% · Performance Loyalists 6.5% · Hype Buyers 3.8% · Athleisure & Comfort 3.5%.
Delivery anchors and content cues are appended on the same scale, so the media and creative plans are built into the file.
From the biggest global brands down to niche players, each mapped to a segment, including which competitors' customers to go after. Illustrative example; figures anonymized.
Each segment's measured profile is written up as a starting brief your creative team can build from. It is a human-directed step, not an automatic image.
Define an audience with a plain sentence. Test 50 versions in an afternoon. Bring a finished, ready-to-use audience to the pitch, not a mockup.
The super audience is the list, the media plan, the creative brief, and the segment study in one deliverable, so your team assembles fewer decks and decides faster.
Between scheduled recalibrations, a score changes only when the data changes, so you can tell whether the campaign worked or the audience changed.
A deep catalog of ready-made audiences across categories, plus custom ones defined with a plain sentence and delivered within five business days.
Send us the brief. We'll send back a scored national audience, motivation segments, and a channel-and-creative plan within five business days.
