Eight papers, each on one part of the work: the 0-to-1 scale, the super audience, compliance, channel scores, Intelafy V3, and a full session on a real category. Read them in order or start with the one closest to your question.
How a measured score carries its own reasons, so it can be explained to a client or a regulator without an after-the-fact estimate.
Read paper 01 → White paper 02The 0-to-1 scale and the 0.25 line, and why a 0.72 for one channel carries the same strength of evidence as a 0.72 for another.
Read paper 02 → White paper 03One file in which each person carries their own scores for channel, offer, motivation, and rival brand.
Read paper 03 → White paper 04How excluded sources are removed before anyone is scored, and the record an auditor can check.
Read paper 04 → White paper 05The sneaker session: a seven-word request became a scored national audience, four segments, and plans for each in about an hour.
Read paper 05 → White paper 06How Intelafy V3 divides the work between the AI consultant and the Intelafy Brain, and how fast the Brain answers.
Read paper 06 → White paper 07Per-person channel scores, and how a plan can stop paying to reach the people below the 0.25 line on a channel.
Read paper 07 → White paper 08Intelafy holds no consumer data of its own. Each client's data is measured in that client's own single-tenant Google Cloud deployment.
Read paper 08 →To see the Brain run on your own data, book a Data Discovery.
